This workshop is designed for anyone who is engaged in building products and services. It provides a comprehensive overview of the end-to-end product lifecycle and the Productizing Process, from starting with an idea to building a product that customers want, and building a sustainable business around it. If you are an engineer who wants to go beyond the code and understand who uses your product, why and how it is sold and how your company makes money, this workshop will shift your mindset and set you on a path to becoming a product leader.
