The core focus of the workshop is to develop an understanding of the market, and how to design products and solutions that people would be willing to pay for. These products and solutions can be in any form. They can be software app, hardware appliance, a cloud-based service, or a combination of all of the above. At the end of the day, it is not about the form factor - it is about how we solve problems.
For mid-level senior professionals who don't have time to learn everything (and master nothing!), the only way to accelerate their career is to enhance their specialization. We are specialized only in product leadership, product design, product management, product finance, new age entrepreneurial business models, product marketing, and launch - basically end-to-end management skills necessary for products. Other programs are focused on preparing you for general purpose careers.
