Isn’t a B-school all about the brand?

1Answer

The brand is certainly very important. However, what's more important is to enhance the network of alumni and associations that you can use from that brand. Brands also have to be seen in a context of the relevance. Dove is a great soap, but you wouldn’t wash your car with it!
For mid-level senior professionals who don't have time to learn everything (and master nothing!) - the only way to accelerate their career is enhance their specialization.
We are specialized only in product leadership, product design, product management, product finance, new age entrepreneurial business models, product marketing, and launch - basically end-to-end management skills necessary for products. Other programs are focused on preparing you for general purpose careers.

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